Welcome to House of Color!

Here, you’ll find helpful information about our products and services, along with great tips and ideas for all your home projects.

House of Color is proud to be an independent Benjamin Moore paint retailer serving the San Francisco communities. We’re proud to deliver the kind of specialized attention to detail and help that you simply won’t find in larger chain stores. Our store professionals are comprised of trained specialists whose knowledgeable experience and helpful advice will ensure the success of every project you have.


To assist you in all your home decorating and home improvement needs, we are happy to offer the following products, including premium Benjamin Moore® coatings:

• Aura

• Faux Finish Center


We also offer the following products and services at our stores:

• Equipment

• Precision Tinting and Color Matching


For your convenience, our store hours are:

San Francisco

Monday – Friday: 6:30AM – 5:00PM

Saturday: 8:00AM – 5:00PM


South San Francisco

Monday - Friday 7:00 AM - 5:00 PM

Saturday 8:00 AM - 4:30 PM


Daly City

Monday - Friday 6:30 AM - 5:30 PM

Saturday 8:00 AM - 5:00 PM

Sunday: 9:00AM – 2:00PM


If you have any questions, please don’t hesitate to contact us at:

San Francisco



South San Francisco



Daly City



If you want to learn more about the products that House of Color has to offer please click here.

Benjamin Moore® Products

Benjamin Moore® Products

We offer a complete line of Benjamin Moore® products for virtually every project you have. From surface preparation products, to a wide array of coatings in sheens and formulas for every requirement. Whatever the job demands, we have what you need.

Colorful Chalkboard Paint

Colorful Chalkboard Paint

Turn any surface into a washable, erasable chalkboard―in any color! See fun and easy chalkboard paint ideas for your home.

Color Trends 2019

Color Trends 2019

Introducing Benjamin Moore’s Color of the Year 2019: Metropolitan AF-690.

Comforting, composed, effortlessly sophisticated, Metropolitan finds common ground. Always adaptable, it softens to matte or shimmers with sheen. It’s neutral. It’s balanced. It just is. This is color, off-duty.